Marketing vs. Branding for Creatives

Ever wonder what the difference is between marketing, branding, direct marketing, and public relations? A few months ago, I was asked to define a few of those terms, on the spot, in front our US executives (remember, “US” not “U.S.”).

I could feel my body tense up; then my eyes closed, and I started to sweat. Words started coming out of my mouth as I tried to explain the different functions that make up the whole communication process. Though I wasn't asked, "What is your position on the role of government in supporting innovation in the field of biotechnology?" like Will Ferrell was in Old School, I felt the same sort of relief because my answers made sense. I was able to educate my audience.

To help understand the difference between these communication functions (and to have a Will Ferrell moment of your own when trying to explain these to upper management), check out the PDF below.

Download Branding