PCL Construction Marketing/Communication Tips

US...Period

At PCL, we utilize the Chicago Manual Style (CMS). It suggests to not use periods when abbreviating United States (US).

 

 Direct from the CMS Guide:
Use periods with abbreviations that end in a lowercase letter: p. (page), vol., e.g., i.e., etc., a.k.a., a.m., p.m., Ms., Dr., et al.

Use no periods with abbreviations that appear in full capitals, whether two letters or more and even if lowercase letters appear within the abbreviation: VP, CEO, MA, MD, PhD, UK, US, NY, IL

 So let’s make an effort to improve the consistency of our writing throughout the US!

 “The best way to become a better writer is to read good writing"

It's a small world after all...

The past two days have been filled with creative ideas, best practice sharing, and networking with people from the best companies in the United States.

The Great Place to Work Conference brings together senior leaders, HR executives, and others from across the US and from around the world.  The common denominator for all attendees is that they are committed to creating or sustaining great places to work.

Since the 2011 Great Place to Work Conference was located in Denver, PCL sponsored the opening keynote session. Luis Ventoza, Regional VP, kicked off the conference by welcoming over 650 attendees to Denver. Roughly 10% were from outside of the United States.

 

After Luis welcomed everyone to the conference and to Denver, I saw him chatting away with an attendee from Columbia. Luis asked me to take a picture of the two of them because they went to high school together in Columbia 30+ years ago!!!

It just reminded me of how small this world can actually be at times, and you never know whose path you may cross on any given day.

 
 
 

And so it begins...

The term blog is a blend of the word web log. Blogs are an interactive way to share commentary, ideas, photos, videos, etc.

The purpose of this blog is two-fold: 
    1.  Create a platform for PCL's backbone, our US marketing and communication departments, to share ideas, best practices, get to know each other better so we feel more comfortable asking (okay sometimes begging) for help.
Every week, I will post a new communication or marketing tip to help all of us keep consistency in our communication/marketing efforts. However, as much as I like sharing my opinion, this blog is intended for all US marketing and communication assistants, coordinators, specialists, and managers to use to also share tips, tricks, thoughts, ideas, initiatives, suggestions, photos...and the list goes on.

    2. Getting our senior leaders on the social media bandwagon has proven to be a challenge. It seems to be even a bigger challenge to have IT open up all the social media channels. If this blog is successful, it will provide more documentation and proof that entering the world of social media to share ideas isn't so scary.

Within the next few days, the first communication tip will be posted. You all have access to comment and post and are encouraged to do so.

So with that...let it begin.

Steph